ConRank! The Shanghai based DJ/Producer. His beats are dark and dirty, I dig. He messages me and tells me he's got a track with the legendary DJ Shadow and wants to do a video.
After discussing concepts with ConRank (that rhymes) based on time restraints and budgets, we came up with the ideal visual concept. I love it when a concept clicks into place and everything all of a sudden makes sense.
The video would feature two kids watching TV, it would be old-timey and in black and white.
After the shoot it was time to just get weird with After Effects and add looped animated provided by the talented Alex Major. And just like that, you've got yourself a music video!