We've just started producing 360 VR content, which has been a challenge to learn. The immersive experience requires 6x GoPro Hero Black Editions, a rig, a stand and a lot of patience for stitching.
The first test was making the bellow video of the Shanghai Bund. Recently, we have started using them for events such as the past Shanghai International Beer Festival. In future I would like to try some travel/documentary content in 360 VR and perhaps even some short film content.
A good way to view this is on a mobile phone, as the video moves as you move using most smart phone’s built in gyroscopes. One up from that would be putting the phone in a cheap VR headset where you can use your smart phone as a screen, or by using an oculus rift.